Thursday, March 29, 2012

What's Next In Internet Marketing?

This week I thought we'd take a look at some important factors for success in the blossoming internet economy.

 e Payments: Make them easy and easy to access. If it's difficult for a customer to pay you, they won't.  Make your checkout clearly available, safe, and secure.

Good Creatives.  The days of throwing together a cheap creative in Flash are over.  With an increase in internet marketing comes an increase in competition, and if you want to stand out, a having high artistic standards for your creative is highly important.  Many companies still see paying an artist as a sort of luxury, when in fact it is an essential component to any successful marketing campaign.

Engaging Your Customers.  If you want people to keep coming back to your site, you have to give them a reason to.  By engaging customers in some kind of dialogue, you make them feel like a part of a greater whole and give them a sense of community.  They return to your site because they want to, not because they are continually being coerced to.

Simple Intuitive Sites.  The last thing a new client has patience for is navigating an overly complex site.  A simple streamlining of your site to make it clear, intuitive, and user friendly, can make a big difference in whether or not a customer stays there long enough to make a purchase.

Don't Be Sneaky.  If someone wants to unsubscribe from your site, let them unsubscribe.  When a customer adds items to a shopping cart, let them see their total clearly, with no hidden fees at the end.  Trying to trick the customer may make you a quick buck today, but it will hurt you in the long run.  Honesty and good business practice will be the key to longevity in the internet economy.

Does anyone have an internet success story they'd like to share?

Citations: Revenue Performance, 5 Key Insights Into The Future of Digital Marketing, Chris Trayhorne

Elana is a representative of Peak Advertising, a nationally recognized performance marketing agency.  You can reach Elana with questions and feedback at

1 comment:

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